Client: Emirates Airlines
Agency: Saatchi & Saatchi
Year: 2007
Project: Tactile Wall

Challenge: Emirates has the most sophisticated in-flight entertainment system in the sky, with the most content. They wanted an interactive advertisement to show it off in airport terminals.

Solution: We created a bleeding-edge, fun experience on a big wall (53 ft. long, 9 ft. tall), allowing travelers to discover content and make a playlist.

My part: I led the team, did all the interaction design and defined a set of intuitive motions allowing users to click, drag, and spin elements.