Client: Jessica Sexton
Year: 2004
Projects: Brand Development, Packaging, E-commerce Website

Challenge: A local jeweler of custom products needed an upscale, whimsical brand and retail presence on the cheap.

Solution: I worked closely with Jessica to design budget-conscious materials that met her needs and represented her personality.

My part: I developed her logo and brand, helped devise her retail strategy, created business cards, t-shirts, stickers, product packaging, and order forms. I also designed her e-commerce website, which allowed customers to upload, scale, and crop photos for use in the jewelry.