Client: Moments
Year: 2005
Project: Brand Development, Business Stationery, Website

Challenge: A new service-based business, Moments was a blank slate. Brand attribute goals included: strong, memorable, calming, romantic, sophisticated, and unpretentious.

Solution: I collaborated with the owner to bring life to her business via a strong brand and a family of business tools.

My part: As the sole designer, I created and advised at every turn. The logo came first, with the website, letterhead, envelopes, business cards, and stickers following closely behind, rounding out the brand system.