Client: Prestopod
Year: 2005
Project: Brand Development, Website

Challenge: Prestopod was a start-up formed to help radio stations adopt emerging podcasting technology -- a technical service aimed at a non-technical audience.

Solution: I created a brand identity around the enigma of modern technology.

My part: I started with the logo, aiming for a magic feel. The "three stars" concept was well received, with the stars symbolizing the company's three founders. Color palette and website design came next. Logo, palette, and website (including HTML and CSS) were turned around in two short weeks. Timing is vital when emerging trends are involved.