Client: Smart
Agency: frog design
Year: 2001
Project: Consumer Communicator Website

Challenge: Product design is an expensive and risky business. Smart and frog wanted to lessen the risk by showing consumers ideas before they were fully developed products.

Solution: We created a tool for polling consumers about "concept" cell phones.

My part: I developed the interface, workflow, and visual design for this digital questionnaire. Since the product ideas were formed using personas, I used images on the product selection screen to convey their targets, improving the likelihood that results would come from potential buyers.