Client: Timbuk2 Designs
Year: 2003
Project: Website Redesign Phase I

Challenge: Timbuk2 had great products and a popular brand, but their website was dated and lacked the professionalism the company (and the internet) had grown into.

Solution: I solved their structural and navigation issues, and advised them on how to better showcase their product lines to increase online sales.

My part: I provided them with a new information architecture map, page-level wireframe templates, and interaction models for e-commerce functionality. I also set some long-term goals for them, and offered a strategy for graceful transitions.