Client: Taco Bell
Agency: R/GA
Year: 2009
Project: Website Redesign

Challenge: Taco Bell is the most vibrant brand in the Quick Serve Restaurant business. Their website needed to be refreshed, and the usability needed improvements.

Solution: We designed a site where the food is always the star. We introduced social features to leverage their loyal fans and kick off a CRM program.

My part: I led the redesign of Tacobell.com. I contributed a combination of hands-on work and oversight, delivering a site the CMO referred to as “lick the screen good”.