Client: Yellow Book
Agency: AKQA
Year: 2007
Project: Website Redesign

Challenge: Yellowbook was faced with tough competition from other directories. They wanted to separate from the pack, and to focus on being a leader in local search.

Solution: We explored three different expressions of their product, each representing a unique strategic direction for their business.

My part: As the sole interaction designer, I collaborated with our strategist and visual designer and participated in a two day workshop with the client to help identify and focus their objectives and goals.