AI should amplify our
thinking, not replace it.

Denise Burchell

Hi, I'm Denise,
a product & design
leader focused on
how and what we build.

I have deep experience in human-centered design, product strategy, and organizational change, which gives me a 5px to 50,000ft view of how work gets done. I help teams combine customer insights, creative problem solving, product thinking, collaborative teamwork, and AI to build better workflows, stronger organizations, and experiences people love. I build high-performing teams, navigate ambiguity and complexity, and drive constant improvement.

Get in touch

I've Worked With More Than 50 Brands, Including These

Salesforce Docusign The Cusp Google Nike IDEO Genentech R/GA

Selected Work

Docusign work examples
Product Strategy

Products & Workflows, Built for the AI Era

I help teams build the products, workflows, and capabilities that put AI to work in service of better thinking, not in place of it. My program to measure and improve cross-functional collaboration at Docusign is the first of its kind, and I previously helped Google streamline handoffs between designers and engineers across all global product areas.

Ask me about Docusign & Google
Strategy & Transformation

Strategy That Moves the Business

I help companies identify the right north star, then lead the transformations that align teams and outcomes at scale — combining customer-first methods with the tactics, incentives,relationships, and context that make change actually stick. You can turn a really big ship if you pull the right levers.

Ask me about IDEO & Cadillac Fairview
Culture Transformation Work
UX Experience Design Portfolio
Experience Design

Digital + Physical + Product UX

I have designed experiences and interfaces involving print, digital, physical environments, gestural walls, ATM machines, and call center conversations. From research through prototype and build, I'm design thinking and doing.

Ask me about Genentech at TED
Program & Capability Building

Scaling Design Excellence

Design systems are a great way to scale craft excellence, but strategy is what actually drives business results. At Salesforce, I built a certification and capability program that turned strategic design into a repeatable practice across the ecosystem. I believe it's my duty at this point in my career to share what I've learned generously and broadly.

Ask me about Salesforce
Design Strategy Growth
Venture Building Concept
Entrepreneurship & Product Building

From Zero to One

I spin up new products and businesses. I thrive in the ambiguity of the early "what could it be?" stage. I blend the analytical with the creative to find the right problems to solve, then get to work testing solutions and prototyping ideas to build confidence and momentum. From founding a startup to building internal product and design orgs, I know how to lead through complexity and drive value.

Ask me about The Cusp

Proud Proof

People Leader

Led multidisciplinary teams for 15+ years, and have developed awesome directors and leaders.

Experience Designer

Designed a bespoke gestural wall interface for the Dubai airport, e-com for Nike, Wells Fargo ATM.

Educator/Mentor

Created Strategy Design curriculum and certification programs for Salesforce.

Speaker

Presented at Dreamforce on Design Strategy, talked at Pixar about engaging people in "boring" topics.

Strategist

Created innovation pipeline for Clif Bar, helped Adidas get women to exercise socially, converted Kate Spade to team selling.

Researcher

Led foundational user and product research for The Cusp, quant & qual; built a usability lab for Saatchi & Saatchi.

Facilitator

Ran countless workshops for stakeholder alignment, co-creation, and consequence scanning at Salesforce and IDEO.

Change Agent

Transformed Cadillac Fairview into a purpose-driven, experience-led brand, creating the vision and multi-year rollout.